Helps improve the appearance of puffiness and fine lines
For eyes, face and neck
Caffeine, peptides and niacinamide
For Females/Males & Adults/Teens
Every purchase feeds someone in need
Saima A. and 50,000+ others trust SHIFAH for clearer-looking skin & healthy hair
Free 24h tracked UK delivery over £30
Secure checkout
Loved by 50,000+ happy customers
Serum demo, up close
Shifah's anti-ageing routine
Strangers try SHIFAH
Product details
How to use
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Start with clean, dry skin.
Use 1–2 drops. Gently tap around the eye contour, keeping away from the eyes and lash lines.
Smooth a light layer over the face and neck until absorbed.
Follow with moisturiser. Finish with sunscreen in your morning routine.
The existing directions allow morning and evening use. Introduce gradually, follow your packaging and adjust to your skin’s tolerance. Avoid rubbing or pulling at delicate under-eye skin. More product is not necessarily better.
Product details
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A fresher-looking start for eyes, face and neck
Refresh tired-looking skin with SHIFAH Caffeine Peptide Serum. This lightweight serum combines caffeine, peptides, niacinamide and moisture-attracting ingredients to help soften the appearance of puffiness and fine lines while supporting hydrated, smoother-looking skin.
More than an under-eye serum, it also fits into your face and neck routine. Use a light layer after cleansing, handle the eye contour gently and follow with moisturiser.
Why you’ll love it
Fresher-looking eyes: helps reduce the appearance of puffiness and tiredness.
Smoother-looking skin: peptide-focused care for the appearance of fine lines and loss of firmness.
Hydrated, plumper-looking finish: glycerin, sodium hyaluronate and polyglutamic acid help attract moisture.
Radiance-focused care: supports a brighter, more rested-looking complexion, including the appearance of dark circles.
One lightweight step: suitable for use around the eye contour and over the face and neck according to directions and your skin’s tolerance.
Ingredients and their roles
Caffeine: supports a fresher-looking eye contour and complexion.
Peptides: acetyl hexapeptide-8, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7 and acetyl tetrapeptide-5 complement smoothing and eye-contour care.
Hyaluronic + polyglutamic acids: help attract moisture for hydrated, plumper-looking skin.
Niacinamide: supports skin barrier care and more even-looking tone.
Tremella mushroom extract: complements the moisture-focused formula.
Glutathione + resveratrol: antioxidant ingredients in the blend.
How to use
Start with clean, dry skin.
Use 1–2 drops. Gently tap around the eye contour, keeping away from the eyes and lash lines.
Smooth a light layer over the face and neck until absorbed.
Follow with moisturiser. Finish with sunscreen in your morning routine.
The existing directions allow morning and evening use. Introduce gradually, follow your packaging and adjust to your skin’s tolerance. Avoid rubbing or pulling at delicate under-eye skin. More product is not necessarily better.
Pair with Glow Moisturiser
Follow your light serum layer with SHIFAH Glow Moisturiser for complementary hydration and skin comfort. Serum first, moisturiser next. Follow each product’s own eye-area directions; the face moisturiser is not automatically an under-eye product. Moisturiser is sold separately and does not activate the serum.
Inspired by botanical heritage
SHIFAH Universal is our multi-action approach to everyday skincare, bringing peptides and humectants together with fig and olive leaf extracts inspired by Qur’anic botanicals. Our existing product information describes this formula as halal-friendly, alcohol-free and plant-based.
Frequently asked questions
Is this just for under-eyes?
No. The existing directions cover the eye contour, face and neck. Avoid direct eye contact and follow your packaging instructions.
Will it remove dark circles?
It supports a fresher, brighter-looking eye contour. It does not promise to remove every type of dark circle.
Does it give an instant lift?
This is cosmetic care for hydrated, smoother and firmer-looking skin, not a lifting procedure.
Can I use it with another serum?
Keep your routine simple and introduce one new product at a time. You do not need to layer multiple serums to use this product; follow each formula’s directions and your skin’s tolerance.
Refer to packaging for the latest ingredient information.
Cautions
For external use only. Patch test before first use. Avoid direct contact with eyes; rinse thoroughly with water if contact occurs. Discontinue use if irritation occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.
Our pledge
We donate meals to those in need with every purchase. Be beautiful inside out.
SHIFAH, formerly SXCglo. Some sale orders may arrive in our former SXCglo packaging.
Some products may arrive in our previous SXCGLO packaging. Same trusted formula, new SHIFAH look.
Delivery
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Fast! We dispatch Monday to Friday with 24-hour tracked UK delivery after dispatch, so you can start your routine sooner.
Free UK delivery on orders over £30
Orders placed at the weekend are dispatched the next working day, and your tracking link lets you follow your order to your door.
Is it right for me?
Is it just for under the eyes?
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No. Use it on your eyes, face and neck.
What does it help with?
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Caffeine, peptides and niacinamide help soften the look of puffiness, tiredness and fine lines, for fresher, plumper-looking skin.
How do I use it?
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Apply a light layer after cleansing, pat gently around the eye contour, then follow with moisturiser.
Is it worth the price?
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It lasts about 2 months, so it works out at about 42p a day, or about 25p a day on the Buy 3 + 1 refill.
Is this suitable for all skin types?
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Yes. SHIFAH is formulated with carefully selected ingredients to suit all skin types, including normal, dry, oily, combination and mature skin.
Every skin is unique, so we always recommend a patch test before first use, especially if your skin is sensitive or you are new to active skincare.
How to patch test:
Apply a small amount to a discreet area, such as your inner forearm or behind your ear.
Leave it on and avoid washing the area for 24 to 48 hours.
If you notice redness, itching, burning or irritation, rinse it off and do not use the product.
No reaction? You are ready to begin your SHIFAH skin journey.
Always check the full ingredient list for anything you know you are sensitive to. Not sure? Contact our team and we will help you choose.
When will I see results?
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Many of our customers tell us they notice a difference within days, with brighter, smoother-looking skin. For others it takes a few weeks, and that’s completely normal. Every skin journey is different.
The key? Have faith, be consistent with your routine and give it at least 60 days to start seeing changes in dark spots and scars. Wear SPF every morning to protect your progress.
In our consumer study of 420 SHIFAH users:
93% reported less visible dark spots and pigmentation
90% reported improved appearance of scars
“Okay, I don’t really write reviews but I’ve only been using this 3 days and wow… My skin is brighter and already looks so even!” Verified review
Your glow-up starts the day you start. Trust the process, and we’re with you every step of the way.
Which SHIFAH product should I start with?
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Start with the concern that matters most to you:
Dark spots, uneven tone or post-blemish marks? Start with our Advance Clearing Serum. 93% of users in our consumer study reported less visible dark spots and pigmentation.
Want a complete routine? The Glow Up Starter Bundle gives you all 5 steps in one go.
Protect your progress: add our SPF50 Serum every morning.
Dry or dull-looking skin? Our Glow Moisturiser keeps skin hydrated and glowing.
Still not sure? Message us and we’ll build your routine with you.
Do you add perfume to this product?
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No, we do not add perfume to our products.
Can I use this around wudhu?
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Yes. SHIFAH products absorb quickly into the skin and wash away easily during wudhu, so your routine fits simply around your daily prayers.
Repeated washing, especially with hot water, can leave skin feeling dry or tight, because water alone doesn't replace the moisture your skin needs. After wudhu, use lukewarm water, pat dry gently and mist with our Glow Toner Mist, then apply our Glow Moisturiser or Fig Barrier Repair Moisturiser to rehydrate.
A fresher-looking start for eyes, face and neckRefresh tired-looking skin with SHIFAH Caffeine Peptide Serum. This lightweight serum combines caffeine, peptides, niacinamide and moisture-attracting ingredients to help soften the appearance of puffiness and fine lines while supporting hydrated, smoother-looking skin.More...
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Verified customer
Verified review · Caffeine Serum
“I love all SHIFAH products. Really work on me and my mum. SHIFAH is number 1 for my skincare. Thank you sister 😊 Skin type: Dry, sensitive skin”
👍❤Like · Reply
CPRS compliant
UKCPN notified
GMP & ISO certified manufacturing
Every purchase feeds
Loved by 50,000+ happy customers
Tap to watch. Individual results vary.
★★★★★
Acne story
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Sheroo Mum’s review
★★★★★
Starting skincare at 35
★★★★★
Pigmentation story
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Her honest skin review
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The rice water her hair needs
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Curly hair story
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Pure Palestinian olive oil soap
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Eye Oil Serum, rolled on
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His acne journey
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His SHIFAH review
★★★★★
A stranger tries Glow Moisturiser
★★★★★
Dark spots story
★★★★★
Her under-eye story
★★★★★
Rice water hair story
★★★★★
Strangers try SHIFAH
★★★★★
Hair transformation
★★★★★
Under-eye care, up close
As seen in
Loved by our customers
Join 50,000+ happy customers
Real people. Real skin.
★★★★★
Verified reviews from SHIFAH customers.
BeforeAfter
Real customer result · Texture · 3 days★★★★★
“Fabulous serum, changed my skin texture within days. Skin is glowing and soft.”
Ammara· Advance Clearing Serum
BeforeAfter
Real customer result · Acne · second bottle★★★★★
“I am addicted to this product! My 6th bottle.”
U.S.· Advance Clearing Serum
BeforeAfter
Real customer result · Glow and even tone★★★★★
“Fantastic SPF. No greasiness or white cast, would highly recommend this product.”
Lesley· SPF50 Serum
BeforeAfter
Real customer result · Dark spots★★★★★
“The only serums that work for me, Alhamdulillah!”
H.T.· Advance Clearing Serum
Individual results vary.
Why your skin will love it
Made for real skin. Powered by purpose.
Key ingredients
CaffeineRefreshes the look of tired, puffy skin.
PeptidesHelp skin look firmer, smoother and more refreshed.
NiacinamideHelps refine the look of pores, blemish marks and uneven tone.
Hyaluronic acidDraws in moisture for plump, hydrated-looking skin.
FigA Qur’anic fruit that nourishes and softens dry-feeling skin.
Olive oilReferenced in the Qur’an, deeply nourishes skin and hair.
+ more carefully chosen ingredients
28 ingredients on average per SHIFAH formula. Full list on the packaging.
The science
Why regular products can't fix this
After age 25, the collagen in your skin and hair starts to decline. Your skin and scalp are complex, made up of different layers and cells, yet many everyday products rely on just one or two actives.
SHIFAH formulates the best cold-pressed ingredients with science, quality and precision to reach the deeper layers, where generic products simply sit on the surface of the skin or scalp.
Think of it like watering a plant by spraying its leaves. It looks wet, but the roots stay thirsty. Real change starts beneath the surface, and that is what SHIFAH is formulated for.
We build bespoke routines and have helped over 50,000 customers.
Generic products: sit on the surfaceSHIFAH: formulated to reach deeper layers
Our founder's journey
Doctors said I was scarred for life. They were wrong.
A treatment left me with severe facial burns.
Finding products gentle enough for my own skin changed my life.
That's why I created SHIFAH.
After the burns
Today
Farnaz’s own skin: the laser burns around her eyes, and today.
As featured in the Daily Express, The Sun and on TikTok.
From third degree burns to SHIFAH · 1 min
What to expect
1Day 1Brighter, refreshed-looking eyes from your very first use
2Day 30Smoother, less tired-looking under-eyes you’ll notice in the mirror
3Day 60A brighter, more rested look. It’s why 75% of our customers come back
What it’s for
•Whole face: dark spots, tone and daily care Advance Clearing Serum, Vitamin C Dark Spot Serum, Hydrating Cleanser, Glow Toner, Glow Moisturiser, Fig Moisturiser, SPF50 Sunscreen Serum, SPF50 Glow Balm, Vitamin C and 24K Gold Masks, Gua Sha, Mini Brush
1T-zone (forehead and nose) Green Tea Mask, Sidr Mask, Nila Mask, Hypochlorous Spray, Pimple Patches
2Under-eyes· this product Eye Oil Serum, Caffeine Peptide Serum, Strawberry Eye Masks, Under Eye Bundle
3Lips Hydrate & Plump Lip Mask, Mini Brush
•Hair and scalp Rice Water Shampoo, Conditioner, Hair Oil and Strengthening Mist
•Body Fig Body Lotion, Shimmer Body Oil, Kojic, Nila and Olive Oil Soaps
How to use
Simple to add to your routine.
No complicated steps. Just consistency, patience and care.
1
Start with clean, dry skin.
2
Use 1–2 drops. Gently tap around the eye contour, keeping away from the eyes and lash lines.
3
Smooth a light layer over the face and neck until absorbed.
4
Follow with moisturiser. Finish with sunscreen in your morning routine.
5
The existing directions allow morning and evening use. Introduce gradually, follow your packaging and adjust to your skin’s tolerance. Avoid rubbing or pulling at delicate under-eye skin. More product is not necessarily better.
What to expect from SHIFAH
Feel good in your skin. Feel good about what you use. Feel good about the difference you make.
Brighter, more even-looking skin
Formulas designed to help dull, uneven-looking skin look fresher and brighter.
Softer, smoother-looking skin
Ingredients that care for your skin barrier, so skin feels softer and smoother.
Hydration that leaves skin feeling supple
Replenishes moisture so skin feels hydrated, nourished and comfortable.
Feel good about what you use
Halal, vegan and cruelty-free, made with thoughtfully chosen ingredients.
Your beauty purchase has a greater purpose
Every purchase helps provide food for someone in need. Beauty that gives back.
With SHIFAH, you don’t have to choose between caring for yourself and making a difference. You can do both.
4.9★★★★★from 106 reviews
★★★★★
I cant believe how good this is but I've used it 3 times and can already see a difference in my undereye. I've tried all kinds of products to help and nothing has worked this product is amazing
Verified buyerJanuary 2024
★★★★★
The best serum you’ll ever buy! Mix with glow moisturiser for an instant glow and nourishment for you skin absolutely love this brand⭐️⭐️⭐️⭐️⭐️
Verified buyerMay 2025
★★★★★
Must be my 4th or 5th order can’t go without this serum mix in with the glow moisturiser for the most perfect hydration and youthful glow
Verified buyerFebruary 2026
★★★★★
I’m using this as a routine and can’t believe how rapid the results are for me as I have only been using for 4 days. Soooo worth it 🫶🏼
I brought this shifa eye peptide 2 months ago n it has literally reduced my puffy eyes n dark circles. Nothing worked for me until I tried this. Im grateful. Whoever has dark circles u won't regret using this. They'll disappear within minimum 3 months. 100 per cent guaranteed
H
H.T.
The only serums that work for me Alhamdulillah!
S
Sunain
Amazing serum. I applied every morning with spf.
R
Razia
It's ok not really tried properly
N
Nazia Ichaoui
Using this for around 6 weeks, got rid of my Puffiness under my eyes and dark circles look a little lighter. I use this in my AM routine. Good product
Find more customer reviews and before and after photos on our Real Results and Transformations pages.
Beauty that gives back
Your glow can give back.
Beautiful skincare. A purpose beyond beauty.
Why trust us, when we once trusted everything too?
I trusted the doctors. I trusted the labels. I trusted the products on the shelves. Until I started asking questions.
I was prescribed medical-grade skincare, believing that because it came recommended by professionals, it must be safe for me. But when I started looking deeper into the ingredients…
Read my storyClose my story· 2 min read
I was prescribed medical-grade skincare, believing that because it came recommended by professionals, it must be safe for me.
But when I started looking deeper into the ingredients, I discovered things that shocked me. Ingredients with potential health concerns, preservatives associated with formaldehyde release, chemicals under scrutiny for their effects on hormones, harsh drying alcohols and ingredients derived from animals.
Then I looked beyond skincare. I went to the supermarkets I had trusted for years. The shampoos, cleansers, body washes and everyday essentials we use without a second thought. I started reading the labels. And the more I researched, the more questions I had.
Why were we expected to understand complicated ingredient lists ourselves? Why weren't we taught to question what we were putting on our skin every single day? Why did something being sold on a supermarket shelf automatically make us assume it was right for us?
I realised that I couldn't simply rely on a brand name, a professional recommendation or attractive packaging. I needed to understand what I was actually using.
I didn't want to spend my life putting things on my skin without knowing what they contained.
And then my own skincare journey took an even more devastating turn. After a beauty treatment left me with third-degree burns and almost cost me my sight, doctors told me I would be scarred for life. I knew I wanted to do things differently.
I began looking towards something that had been in front of us all along: nature. I explored the botanical ingredients mentioned in the Quran, the wisdom of traditional plant-based remedies and what modern skincare science could teach us.
That journey became SHIFAH.
But we wanted to create something that went beyond skincare.
Our faith teaches us that what we give for the sake of Allah is never wasted. Allah tells us in the Quran:
“And whatever you spend of anything [in Allah's cause], He will replace it; and He is the best of providers.” Quran 34:39
This became part of the heart behind SHIFAH. We didn't want to build another skincare business that simply took from people. We wanted to build something that gave back.
That's why every SHIFAH purchase helps provide food packs to people experiencing hunger through Sadaqah.
Think about that. You purchase something to care for yourself, and your order also helps put food on someone else's table.
We cannot promise what Allah will return to any individual, but we believe that giving with sincere intentions is never wasted.
So why SHIFAH?
Because we believe you deserve to know what you're putting on your skin. Because we believe nature deserves another look. Because faith teaches us to give, not just receive. And because beauty should never come at the expense of our values.
When you choose SHIFAH, you're choosing skincare with purpose. And you're helping someone who needs a meal.
You don't have to choose between caring for yourself and caring for others. You can do both.
SHIFAH. Rooted in Nature. Inspired by Faith. Guided by Science.
Beautiful intentions. Meaningful giving. A purpose beyond beauty.
Farnaz Khan, Founder, SHIFAH
Sadaqah with every purchase
When you give, you never truly lose.
With every SHIFAH purchase, we help provide food packs to people experiencing hunger through Sadaqah. So while you're caring for your skin, you're also helping put food on someone's table.
“Prayer is a light, charity is a proof, and patience is illumination…”
Prophet Muhammad ﷺ · Sahih Muslim 223
“O son of Adam! Spend, and I shall spend on you.” · Sahih al-Bukhari 5352
Your orders. Their impact.
Follow our Sadaqah journey through real food-pack distribution photographs and updates.
A little good with every order
Every purchase feeds someone in need.
Every SHIFAH purchase helps provide food packs through our sadaqah programme. Your purchase helped feed others. Their prayers are with you.
Unedited reviews and messages from SHIFAH customers. Individual results vary.
Frequently asked questions
What are the key ingredients?+
<p>Caffeine, peptides and niacinamide, with glycerin, sodium hyaluronate and other moisture-attracting ingredients. Use it on the under-eye area, face and neck.</p>
These are the key ingredients. Check the packaging for the full ingredient list.
Is SHIFAH suitable for sensitive skin?+
Yes. Our formulas are plant-based and alcohol-free, with carefully selected ingredients. One customer told us: “Nothing works for me because I always seem to have a reaction to EVERYTHING… My skin is brighter and already looks so even!”
Every skin is unique, so do a quick patch test before first use and check the full ingredient list on the product page. Want a hand choosing? Message our team and we’ll recommend a routine that suits your skin.
Is this suitable for all skin types?+
Yes. SHIFAH is formulated with carefully selected ingredients to suit all skin types, including normal, dry, oily, combination and mature skin.
Every skin is unique, so we always recommend a patch test before first use, especially if your skin is sensitive or you are new to active skincare.
How to patch test:
Apply a small amount to a discreet area, such as your inner forearm or behind your ear.
Leave it on and avoid washing the area for 24 to 48 hours.
If you notice redness, itching, burning or irritation, rinse it off and do not use the product.
No reaction? You are ready to begin your SHIFAH skin journey.
Always check the full ingredient list for anything you know you are sensitive to. Not sure? Contact our team and we will help you choose.
What makes SHIFAH different from other skincare brands?+
SHIFAH is skincare made with intention. We combine botanical ingredients inspired by the Qur’an with modern cosmetic science, so you never have to choose between your values and seeing a difference in your skin.
Real customer results: 93% of users in our consumer study reported less visible dark spots and pigmentation.
Loved by 50,000+ customers, and 75% come back for more.
Plant-based and alcohol-free, made with halal-conscious values.
Every purchase feeds someone in need through our Sadaqah programme.
Skincare with purpose. Beauty with meaning.
What does “Every Purchase Feeds” mean?+
Every SHIFAH order feeds someone in need. Through our Sadaqah programme, each purchase helps provide meals to people who need them most.
Inspired by the Islamic principle of Sadaqah, it means your skincare routine carries a reward beyond the mirror.
Care for your skin. Feed someone in need.
How are SHIFAH products made?+
Every SHIFAH formula starts with nature. We combine carefully selected botanical ingredients, inspired by those referenced in the Qur’an, with modern cosmetic science.
Plant-based ingredients
Alcohol-free formulas
Made with halal-conscious values
Manufactured under the quality standards required for their production
Thoughtful ingredients, made with intention, for skin you’ll love.
Still unsure which products are right for you?+
You don’t have to work it out alone. Tell us about your skin, whether it’s dark spots, uneven tone, scarring, dryness or dullness, and our team will recommend the routine that fits you best.
Join 50,000+ customers who started exactly where you are now.
Before
After
Caffeine
Refreshes the look of tired, puffy skin.
Peptides
Help skin look firmer, smoother and more refreshed.
Niacinamide
Helps refine the look of pores, blemish marks and uneven tone.
Hyaluronic acid
Draws in moisture for plump, hydrated-looking skin.
Fig
A Qur’anic fruit that nourishes and softens dry-feeling skin.
Olive oil
Referenced in the Qur’an, deeply nourishes skin and hair.
After the burns
Today
Shop now
Shop now
Shop now
Shop now
