Advance Clearing Serum
£24.99£30
Autumn Sale | Every purchase feeds ♥
The Glow Up routine
Strangers try SHIFAH
Apply 2–3 pumps to damp skin. Massage gently, then rinse with warm water. Follow with the next steps in your skincare routine. Patch test before first use.
A fresh start for skin that feels dry or tight. This fragrance-free facial cleanser washes away everyday impurities and makeup while helping skin feel clean, soft and hydrated. Ceramides, glycerin and hyaluronic acid bring moisture-focused care to the first step of your routine.
Ceramides NP, AP and EOP: skin-conditioning ingredients that help support the skin's moisture barrier.
Glycerin: a humectant that helps attract moisture to the skin.
Sodium hyaluronate: a form of hyaluronic acid that helps bind moisture.
Apply 2–3 pumps to damp skin. Massage gently, then rinse with warm water. Follow with the next steps in your skincare routine. Patch test before first use.
Brand: SHIFAH
Size: 100ml
Product: Hydrating facial cleanser
Formula: Fragrance-free
Inspired by Islam and according to Hadith:
Abu Darda someone presented figs to the prophet Mohammed (Peace be upon him) and he began distributing it among his followers saying: “Eat it as it cures various diseases”
We donate 3 meals to those in need with every purchase. Be beautiful inside out xx
WATER, GLYCERIN, CERAMIDE NP, CERAMIDE AP, CERAMIDE EOP, CARBOMER, GLYCERYL STEARATE, SODIUM HYALURONATE, TOCOPHEROL, PHYTOSPHINGOSINE, XANTHAN GUM
SHIFAH, formerly SXCglo. Some sale orders may arrive in our former SXCglo packaging.
Some products may arrive in our previous SXCGLO packaging. Same trusted formula, new SHIFAH look.
Fast! We dispatch Monday to Friday with 24-hour tracked UK delivery after dispatch, so you can start your routine sooner.
Orders placed at the weekend are dispatched the next working day, and your tracking link lets you follow your order to your door.
Yes. It’s fragrance-free and made with ceramides NP, AP and EOP, plus glycerin and hyaluronic acid, so skin feels clean, soft and hydrated, never stripped.
Yes. It washes away make-up and everyday impurities in one step.
It’s your first step, morning and night. Follow with your serum, moisturiser, and SPF in the day.
It lasts about 2 months, so it works out at about 42p a day, or about 25p a day on the Buy 3 + 1 refill.
Yes. SHIFAH is formulated with carefully selected ingredients to suit all skin types, including normal, dry, oily, combination and mature skin.
Every skin is unique, so we always recommend a patch test before first use, especially if your skin is sensitive or you are new to active skincare.
How to patch test:
Always check the full ingredient list for anything you know you are sensitive to. Not sure? Contact our team and we will help you choose.
Many of our customers tell us they notice a difference within days, with brighter, smoother-looking skin. For others it takes a few weeks, and that’s completely normal. Every skin journey is different.
The key? Have faith, be consistent with your routine and give it at least 60 days to start seeing changes in dark spots and scars. Wear SPF every morning to protect your progress.
In our consumer study of 420 SHIFAH users:
“Okay, I don’t really write reviews but I’ve only been using this 3 days and wow… My skin is brighter and already looks so even!” Verified review
Your glow-up starts the day you start. Trust the process, and we’re with you every step of the way.
Start with the concern that matters most to you:
Still not sure? Message us and we’ll build your routine with you.
No, we do not add perfume to our products.
Yes. SHIFAH products absorb quickly into the skin and wash away easily during wudhu, so your routine fits simply around your daily prayers.
Repeated washing, especially with hot water, can leave skin feeling dry or tight, because water alone doesn't replace the moisture your skin needs. After wudhu, use lukewarm water, pat dry gently and mist with our Glow Toner Mist, then apply our Glow Moisturiser or Fig Barrier Repair Moisturiser to rehydrate.
SHIFAH Hydrating Cleanser · 100ml
A fresh start for skin that feels dry or tight. This fragrance-free facial cleanser washes away everyday impurities and makeup while helping skin feel clean, soft and hydrated. Ceramides, glycerin and hyaluronic acid bring moisture-focused care to the first step of your routine.
Verified customer
Verified review · Hydrating Cleanser
“This product has changed my skin, my skins always hydrated now. I also have sensitive skin and it has worked like a dream!”
Tap to watch. Individual results vary.
Loved by our customers
Real people. Real skin.
Verified reviews from SHIFAH customers.
“Fabulous serum, changed my skin texture within days. Skin is glowing and soft.”
Ammara · Advance Clearing Serum
“I am addicted to this product! My 6th bottle.”
U.S. · Advance Clearing Serum
Before
After
“Fantastic SPF. No greasiness or white cast, would highly recommend this product.”
Lesley · SPF50 Serum
“The only serums that work for me, Alhamdulillah!”
H.T. · Advance Clearing Serum
Individual results vary.
Why your skin will love it
Ceramides
Support your moisture barrier so skin feels soft and comfortable.
Hyaluronic acid
Draws in moisture for plump, hydrated-looking skin.
+ more carefully chosen ingredients
28 ingredients on average per SHIFAH formula. Full list on the packaging.
The science
After age 25, the collagen in your skin and hair starts to decline. Your skin and scalp are complex, made up of different layers and cells, yet many everyday products rely on just one or two actives.
SHIFAH formulates the best cold-pressed ingredients with science, quality and precision to reach the deeper layers, where generic products simply sit on the surface of the skin or scalp.
Think of it like watering a plant by spraying its leaves. It looks wet, but the roots stay thirsty. Real change starts beneath the surface, and that is what SHIFAH is formulated for.
We build bespoke routines and have helped over 50,000 customers.
Start your routine
Our founder's journey
A treatment left me with severe facial burns.
Finding products gentle enough for my own skin changed my life.
That's why I created SHIFAH.
After the burns
Today
As featured in the Daily Express, The Sun and on TikTok.
How to use
No complicated steps. Just consistency, patience and care.
Apply 2–3 pumps to damp skin. Massage gently, then rinse with warm water. Follow with the next steps in your skincare routine. Patch test before first use.
Feel good in your skin. Feel good about what you use. Feel good about the difference you make.

Formulas designed to help dull, uneven-looking skin look fresher and brighter.

Ingredients that care for your skin barrier, so skin feels softer and smoother.

Replenishes moisture so skin feels hydrated, nourished and comfortable.

Halal, vegan and cruelty-free, made with thoughtfully chosen ingredients.

Every purchase helps provide food for someone in need. Beauty that gives back.
With SHIFAH, you don’t have to choose between caring for yourself and making a difference. You can do both.
Verified buyers
Find more customer reviews and before and after photos on our Real Results and Transformations pages.
Beauty that gives back
Beautiful skincare. A purpose beyond beauty.
I trusted the doctors. I trusted the labels. I trusted the products on the shelves. Until I started asking questions.
I was prescribed medical-grade skincare, believing that because it came recommended by professionals, it must be safe for me. But when I started looking deeper into the ingredients…
I was prescribed medical-grade skincare, believing that because it came recommended by professionals, it must be safe for me.
But when I started looking deeper into the ingredients, I discovered things that shocked me. Ingredients with potential health concerns, preservatives associated with formaldehyde release, chemicals under scrutiny for their effects on hormones, harsh drying alcohols and ingredients derived from animals.
Then I looked beyond skincare. I went to the supermarkets I had trusted for years. The shampoos, cleansers, body washes and everyday essentials we use without a second thought. I started reading the labels. And the more I researched, the more questions I had.
Why were we expected to understand complicated ingredient lists ourselves? Why weren't we taught to question what we were putting on our skin every single day? Why did something being sold on a supermarket shelf automatically make us assume it was right for us?
I realised that I couldn't simply rely on a brand name, a professional recommendation or attractive packaging. I needed to understand what I was actually using.
I didn't want to spend my life putting things on my skin without knowing what they contained.
And then my own skincare journey took an even more devastating turn. After a beauty treatment left me with third-degree burns and almost cost me my sight, doctors told me I would be scarred for life. I knew I wanted to do things differently.
I began looking towards something that had been in front of us all along: nature. I explored the botanical ingredients mentioned in the Quran, the wisdom of traditional plant-based remedies and what modern skincare science could teach us.
That journey became SHIFAH.
Our faith teaches us that what we give for the sake of Allah is never wasted. Allah tells us in the Quran:
“And whatever you spend of anything [in Allah's cause], He will replace it; and He is the best of providers.”
Quran 34:39
This became part of the heart behind SHIFAH. We didn't want to build another skincare business that simply took from people. We wanted to build something that gave back.
That's why every SHIFAH purchase helps provide food packs to people experiencing hunger through Sadaqah.
Think about that. You purchase something to care for yourself, and your order also helps put food on someone else's table.
We cannot promise what Allah will return to any individual, but we believe that giving with sincere intentions is never wasted.
Because we believe you deserve to know what you're putting on your skin. Because we believe nature deserves another look. Because faith teaches us to give, not just receive. And because beauty should never come at the expense of our values.
When you choose SHIFAH, you're choosing skincare with purpose. And you're helping someone who needs a meal.
You don't have to choose between caring for yourself and caring for others. You can do both.
SHIFAH. Rooted in Nature. Inspired by Faith. Guided by Science.
Beautiful intentions. Meaningful giving. A purpose beyond beauty.
Farnaz Khan, Founder, SHIFAH
Sadaqah with every purchase
With every SHIFAH purchase, we help provide food packs to people experiencing hunger through Sadaqah. So while you're caring for your skin, you're also helping put food on someone's table.
“Prayer is a light, charity is a proof, and patience is illumination…”
“O son of Adam! Spend, and I shall spend on you.” · Sahih al-Bukhari 5352
Your orders. Their impact.
Follow our Sadaqah journey through real food-pack distribution photographs and updates.
A little good with every order
Every SHIFAH purchase helps provide food packs through our sadaqah programme. Your purchase helped feed others. Their prayers are with you.
Shop and give backUnedited reviews and messages from SHIFAH customers. Individual results vary.
These are the key ingredients. Check the packaging for the full ingredient list.
Yes. Our formulas are plant-based and alcohol-free, with carefully selected ingredients. One customer told us: “Nothing works for me because I always seem to have a reaction to EVERYTHING… My skin is brighter and already looks so even!”
Every skin is unique, so do a quick patch test before first use and check the full ingredient list on the product page. Want a hand choosing? Message our team and we’ll recommend a routine that suits your skin.
Yes. SHIFAH is formulated with carefully selected ingredients to suit all skin types, including normal, dry, oily, combination and mature skin.
Every skin is unique, so we always recommend a patch test before first use, especially if your skin is sensitive or you are new to active skincare.
How to patch test:
Always check the full ingredient list for anything you know you are sensitive to. Not sure? Contact our team and we will help you choose.
SHIFAH is skincare made with intention. We combine botanical ingredients inspired by the Qur’an with modern cosmetic science, so you never have to choose between your values and seeing a difference in your skin.
Skincare with purpose. Beauty with meaning.
Every SHIFAH order feeds someone in need. Through our Sadaqah programme, each purchase helps provide meals to people who need them most.
Inspired by the Islamic principle of Sadaqah, it means your skincare routine carries a reward beyond the mirror.
Care for your skin. Feed someone in need.
Every SHIFAH formula starts with nature. We combine carefully selected botanical ingredients, inspired by those referenced in the Qur’an, with modern cosmetic science.
Thoughtful ingredients, made with intention, for skin you’ll love.
You don’t have to work it out alone. Tell us about your skin, whether it’s dark spots, uneven tone, scarring, dryness or dullness, and our team will recommend the routine that fits you best.
Join 50,000+ customers who started exactly where you are now.
Complete your routine
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